Added: 18th April 2018
The Way You Make Me Feel
Offering a hot cup of coffee has the power to make your potential customers feel welcome, relaxed and almost at home. A gesture as simple as this can make people feel like you have time for them, you’re in no rush to simply hammer in a deal and they can take their time to consider all their different options. This could mean that they feel valued and will want to make their purchase from your company.
We’ve all found ourselves in the situation when shopping around for something and all the different options become a little too much. We get tired of moving around, weighing up all the different factors and confused about where we saw what. All this activity can leave us feeling drained and overwhelmed, and more often than not we end up heading home without having bought the thing we spent all day looking for. To avoid this situation coming over your customers, simply give them a cup of coffee and some space to step back and think, they’re almost guaranteed to get a new lease of energy, which may just be enough to get them to sign on the dotted line.
One of the most stressful situations for any business development executive is having more customers in the store than you can give reasonable attention to. Particularly when selling high-end goods, it’s vital that you have time to deliver personal customer service to everyone considering making a purchase, and keeping potential customers in store whilst you deal with other customers can be a difficult task. However, if you’re able to offer them a comfortable space to sit and a cup of coffee as they do so, they’re much more likely to be willing to wait, and perhaps to browse through some brochures as they do so.
At the end of the day, nobody likes a hard sell, and so the relationship between potential customers and the sales person can understandably become uncomfortable if the former feel under pressure to make a purchase. Discussing different options over a cup of coffee can make everyone feel more relaxed and can offer a calmer situation for sealing a deal.