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Gaining Customers Through Coffee

Gaining Customers Through Coffee

Offering a valuable product or service is the most fundamental aspect for driving sales in any industry. However, those working in business development will know that sales can be difficult, and that the impression of the salesperson themselves along with the entire purchase experience is an essential part of convincing the potential customer to part with their cash. As with most of the issues we face, at Liquid Line we like to solve this using coffee. Here are the top reasons we think serving great coffee can help your business development team to increase sales.

Added: 18th April 2018

The Way You Make Me Feel

Offering a hot cup of coffee has the power to make your potential customers feel welcome, relaxed and almost at home. A gesture as simple as this can make people feel like you have time for them, you’re in no rush to simply hammer in a deal and they can take their time to consider all their different options. This could mean that they feel valued and will want to make their purchase from your company.

coffee drinking outside

Energy Boost

We’ve all found ourselves in the situation when shopping around for something and all the different options become a little too much. We get tired of moving around, weighing up all the different factors and confused about where we saw what. All this activity can leave us feeling drained and overwhelmed, and more often than not we end up heading home without having bought the thing we spent all day looking for. To avoid this situation coming over your customers, simply give them a cup of coffee and some space to step back and think, they’re almost guaranteed to get a new lease of energy, which may just be enough to get them to sign on the dotted line.



One of the most stressful situations for any business development executive is having more customers in the store than you can give reasonable attention to. Particularly when selling high-end goods, it’s vital that you have time to deliver personal customer service to everyone considering making a purchase, and keeping potential customers in store whilst you deal with other customers can be a difficult task. However, if you’re able to offer them a comfortable space to sit and a cup of coffee as they do so, they’re much more likely to be willing to wait, and perhaps to browse through some brochures as they do so.

notebook next to coffee

Mutual Ground

At the end of the day, nobody likes a hard sell, and so the relationship between potential customers and the sales person can understandably become uncomfortable if the former feel under pressure to make a purchase. Discussing different options over a cup of coffee can make everyone feel more relaxed and can offer a calmer situation for sealing a deal.

Investing in a commercial coffee machine can be rewarding in terms of sales, as customers like to feel welcomed, valued and not rushed into making a purchase. View our range of bean to cup machines to see what would work best for your business, or feel free to get in touch.

handshake over coffee

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