According to recent statistics, the coffee shop industry is due to growth by a staggering 5.5% by 2023.
Coffee shops have risen in popularity in recent years, especially when it comes to providing each individual with a unique coffee experience that they are unlikely to ever forget. It has become an integral part of UK culture.
If you are looking to open up your coffee shop in the near future, it is important that you consider these several factors along the way.
Research your Competitors
Firstly, you will need to conduct in-depth research into who your local competitors are, if you want to provide your customers with a higher quality service and product. Once you have seeked out your competitors, you can find ways to improve your Unique Selling Point (USP) of your brand, and offer better deals.
Give your coffee shop character. Make it stand out from the rest. Invest in a quirky business name that attracts attention. Don’t forget the essentials, like trademarking your brand name, setting up company accounts, and managing all HR essentials.
Consider your Audience
Decide who your main target audience will be which will determine the layout of your coffee shop. If it is a priority to serve takeaway refreshments to customers, then you will have minimal seating, to save on space.
If you are looking to create the ultimate refreshment experience, then you will have large seating areas, sofas, bar stools, and places people can settle for an hour or so, to meet friends, or relax after a long day of shopping, or sit and read a book. You may have a bookshelf in the corner, complete with your own selection of good reads, for people to read at their own leisure.
Before officially opening, you may want to start the recruitment process early, to prevent making any last minute decisions. Use social media and the local press to advertise positions, including on LinkedIn and on your company website. You will need to allow time to train up your starters, especially if they require Barista training, as well as time to know your brand, and be at the right level to provide quality customer service and great first impressions. Get in touch with HR Revenue and Customs for a first time employers guide to hiring staff, including information about relevant tax codes, and National Insurance pay.
Get on top of your Finances
We all know that setting up a coffee shop isn’t going to come cheap. You will need to pay out for rent, fixtures, equipment, hiring staff and supplies.
Set up a company account, that can be easy to manage, and, if possible, hire a HR assistant to help manage your finances. Allow for additional expenses including business and content insurance, licences and permits, utility bills such as electricity and gas and repairs and maintenance.
Comply with Health and Safety Regulations
To open up your coffee shop you must have at least 28 days beforehand, registered with the environmental standards agency service at your local authority. You can register for free here.
The Food Standards Agency can also offer you advice on running your catering business and serving and preparing food for customers.