Why Car Dealerships are turning into Coffee Shops

Car dealerships across the country are increasingly becoming more popular in the sense of offering a unique, home-from-home service to customers. People love turning up, ready to find their dream car and being offered a quality coffee beverage, rather than just filter coffee from the kettle!

Many car executives believe that sales lie in having a decent self-service espresso machine where customers can serve themselves coffee on tap. They are now making worthwhile investments and upgrading their showroom facilities, including providing unlimited access to Wifi for customers, installing plug sockets, water dispensers and commercial coffee machines. With deals getting more difficult to seal due to the current financial climate, they are finding new, innovative ways of targeting customers and keeping them interested.

Purchase behaviours are changing too due to advancements in digital technology. Previously, customers would need to make on average five trips to different car showrooms before making a final purchase, but now, they are well informed from doing online research beforehand, to know that they want to make a purchase at the first showroom they visit. Customers come armed with knowledge of product features, model history and price comparisons, showing that the digital era has drastically changed the way car purchases are made.

By creating a space that supports activities that your customers can enjoy, you are encouraging them to participate in the services you offer, which could even potentially lead to that all-important sale at the end! Facilities management starts with providing quality refreshments, making improvements to your overall end-user experience and keeping your customers well replenished with great quality coffee.

Modern coffee shops bring in a large customer footfall by providing their customers with a space to relax and enjoy their coffee beverage. The smell of coffee is enticing and much more recommended than the smell of oil! Hence, why car dealerships are now following in their footsteps. Delight clients with a choice of high-quality drinks including cappuccinos, lattes, mochas and more in under 30 seconds. Renovating your car showroom amenities will soon have your customers coming back for more and will help boost customer retention rates, with people staying and waiting for their car to be serviced, or filling in paperwork because they feel comfortable in their surroundings.

You can join over 300 car dealerships across the UK offering customers exceptional quality coffee. With the help of state-of-the-art bean-to-cup machines, with integrated digital screens, fresh coffee beans, and a latte, or cappuccino that can be poured under 30 seconds. These types of machines require little manual labour too, and often have their own automatic cleaning cycles, just make sure you keep the coffee bean hopper topped up with coffee!