Crafting a Premium Coffee Experience in the Automotive Sector
Project Summary
Deliver a refreshment experience that matches the luxury brand standards of the client.
Ensure cost control and uniformity in consumables across locations.
Maintain optimal equipment performance with minimal disruption.
Installed Schaerer Club fresh milk machines for a barista-quality coffee experience.
Implemented a locked-down menu of premium consumables, including branded cups.
Provided Group Account access to our Online Portal for streamlined order management and tracking.
Enhanced customer satisfaction with freshly prepared coffee at the touch of a button.
Consistent, on-brand refreshment experience across multiple sites.
Improved operational efficiency with dedicated account management.
Tailored Solutions for a Premium Brand
This customer needed a refreshment solution that would reflect the premium experience its customers know and love. As a member of a well-known automotive retailer group, the dealerships we worked with wanted to create streamlined, luxury refreshment stations that would be easy to replicate and manage across its various sites.
After meeting with the client to discuss and understand their needs, Liquidline recommended the Schaerer Club coffee machine, which features fresh milk and advanced brewing technology, producing a high-quality coffee experience. Known for its reliability in high-traffic environments, the Schaerer Club is ideal for delivering barista-quality coffee consistently, ensuring that every cup adds value to the customer journey.
To support a uniform refreshment experience across sites, Liquidline worked with the client to establish a locked-down list of consumables. This list includes premium coffee, tea, branded cups, bottled water, chocolate, and an array of high-quality extras such as syrups, stirrers, and biscuits. By centralising these offerings, their head office can ensure both consistency and cost control across all locations supplied by Liquidline.
Extra Efficiency Through My Account Portal
Liquidline’s Group Account feature on Portal further simplifies operations for the client. Through this portal, each site can independently place orders, manage inventory, and access troubleshooting resources easily online. The Head Office also has oversight of all orders placed, providing full visibility into site-level ordering and helping to optimise stock levels across the group.
This centralised control reduces administrative effort, allowing dealership staff to focus on delivering exceptional customer experiences rather than managing refreshment logistics.
All sites also benefit from Liquidline’s premium maintenance package, which covers all service needs and ensures that equipment remains in top condition. This maintenance package also includes comprehensive coverage of all callouts, ensuring that any issues are resolved quickly and efficiently.
Alongside this our dedicated automotive Account Managers, conduct quarterly reviews to assess performance and address any specific needs, providing peace of mind and uninterrupted service.
Ensuring a Lasting Impression
Through our collaboration, all their dealerships signed with Liquidline now offer a refreshment experience that mirrors the luxury and attention to detail that defines the premium brand. From the quality of each coffee to the visual impact of their coffee stations, Liquidline’s tailored solution supports the goal of creating a premium, memorable experience for every visitor.
Enhance your dealership’s customer journey with a refreshment solution tailored to your brand’s needs. Contact our team today to learn how Liquidline can help elevate your showroom experience.
