Quality Refreshment Solutions for Martins Group’s VW, Omoda & Jaecoo Dealerships
Project Summary
Upgrade from outdated cartridge coffee machines to improve drink quality and reduce waste.
Establish a consistent, cost-effective refreshment experience across all locations.
Minimise environmental impact with sustainable equipment choices.
Replaced Flavia cartridge machines with Liquidline Q1 powdered milk bean to cup coffee machines.
Locked-down menu of consumables, including coffee, tea, milk, chocolate, and essential accessories.
Integrated Liquidline’s My Account Portal for streamlined ordering, inventory tracking, and troubleshooting.
Enhanced drink quality and customer experience.
Reduced operational costs and waste across all locations.
Simplified consumables management and increased operational efficiency.
Creating a Streamlined Showroom Experience
Martins Group wanted to create a consistent, high-quality refreshment experience in a selection of their Volkswagen, Renault, Dacia, Alpine, Omoda and Jaecoo dealerships, aligning perfectly with each brand’s standards. The dealership group needed a refreshment partner who could provide the right equipment, consumables, and support services across multiple sites, with an eye on reducing waste and increasing efficiency.
Liquidline’s tailored approach began by evaluating the existing refreshment setup. Previously using Flavia cartridge machines, Martins Group faced challenges around drink quality, high per-cup costs, and excess waste. Recognising the need for improvement, we recommended replacing these machines with the Liquidline Q1 bean to cup coffee machine, which not only delivers a premium drink experience but also works out as more cost-effective per cup and reduces waste significantly, thanks to its cartridge-free design.
The switch to Q1 machines brought multiple benefits to Martins Group, enhancing both quality and sustainability. The Q1 uses powdered milk, providing a smooth, consistent coffee experience while remaining budget-friendly for high-volume use. The Q1’s eco-friendly design also aligns with Martins Group’s goals of reducing environmental impact, helping to eliminate the waste associated with cartridge-based machines.
To further support consistency across locations, Liquidline implemented a locked-down menu of consumables, from high-quality coffee and tea to cleaning supplies and stirrers. This streamlined approach helps Martins Group control costs while ensuring customers enjoy the same premium experience at every dealership.
In order to support simplifying ordering and inventory management across all locations, the client has access to My Account Portal, enabling individual sites to manage orders independently online. On this they can use a Group Account feature that provides Martins Group’s Head Office with complete visibility over all orders placed at the site level, allowing for precise tracking and cost management. Each dealership can now also manage equipment troubleshooting directly through the My Account Portal, enhancing convenience and operational efficiency.
“We’ve been partnering with Liquidline for several years now, most recently I couldn’t be more impressed with both the quality of their products and the exceptional service they provide. From the very first order, it was clear that they take great pride in their offerings, everything is fresh, high-quality, and exactly as described.
What really sets Liquidline apart, though, is their customer care. They go above and beyond to ensure our needs are met, whether it’s fulfilling last-minute requests or helping us select the perfect beverages for our customers. It’s evident that they value every relationship and truly care about the success of their clients.
The team at Liquidline is not only professional, but they’re also personable and approachable, making every interaction a pleasure. Their consistent delivery, attention to detail, and willingness to adapt to our business needs have made them an invaluable partner.
I wholeheartedly recommend Liquidline to any business looking for reliable, high-quality beverage supply and excellent customer service. We look forward to continuing our partnership for years to come!”
A Reliable Partner in Coffee Excellence
Liquidline’s partnership with Martins Group extends beyond equipment installation. With our premium maintenance package, all call-outs are covered, giving Martins Group peace of mind and ensuring their equipment is always running seamlessly. Additionally, quarterly review meetings with a dedicated in-house Automotive Account Manager help identify any evolving needs or opportunities to improve the existing setup, enabling Martins Group to deliver an outstanding customer experience across all sites.
With a reliable, cost-effective beverage solution now in place, Martins Group’s dealerships are positioned to provide a welcoming, high-quality experience that aligns with the premium standards of Volkswagen, Renault, Dacia, Alpine, Omoda and Jaecoo brands. Liquidline’s expert support and attention to customers’ needs reflect our commitment to helping Martins Group elevate its customer engagement and operational efficiency.
The Liquidline Difference
For a refreshment experience that boosts customer engagement and operational ease, partner with Liquidline. Contact us today to learn how we can help you craft an unforgettable automotive showroom experience.
