The number of coffee shops in the UK has more than doubled in the past 10 years, from 13,000 to 25,000, so with literally thousands of options available to consumers, coffee sellers are having to work harder to attract and maintain customers.
To increase sales of coffee at your café, canteen, restaurant, hotel or retail store it’s important to remember that coffee is about so much more than getting that caffeine fix, it’s a daily ritual that brings warmth and reassurance to our lives, preparing us for the day ahead. With that in mind, our coffee experts have compiled a list of 10 top tips that will help you improve the overall experience for your customers, as well as increasing your bottom line.
All businesses are different, so what works for some, may not work for others, but without testing and measuring new sales and marketing strategies, your business won’t be able to grow. Whether you choose to implement all or just a few of our ideas, there’s no harm in giving it a shot.