Liquidline is the fastest-growing commercial coffee solutions provider in the UK and Ireland—not that we’re bragging! Our customers are companies that take pride in offering quality refreshments to their employees and clients. Our success is built on outstanding customer service, hard work, and a strong team culture. We believe in delivering WOW experiences to both our customers and our valued employees.

We are proud to be Great Place to Work® certified, a testament to our dedication to fostering a culture of support, growth and development, as well as promoting well-being, and winning together. With our core company values—passion, thoughtfulness, responsiveness, innovation, and smart working—at the very heart of our business, we are committed to cultivating an environment that inspires excellence.

We are seeking a proactive and driven Lead Generation Executive who brings confidence in both written and spoken outreach, with the ability to engage prospects professionally and effectively. You will thrive in this role if you possess strong organisational skills, can manage multiple campaigns at once, and bring a data‑driven mindset that helps you analyse engagement metrics and make smart optimisation decisions. With experience in CRM and sales engagement tools you’ll collaborate closely with our Sales and Marketing teams to execute targeted outreach campaigns, nurture early-stage prospects, and drive the qualified pipeline needed to support revenue growth.

The Role – Lead Generation Executive 

• Develop and execute outbound email outreach strategies, writing personalised, value-driven emails and follow-ups ensuring messaging resonates. 
• Identify target customer profiles and buyer personas to ensure message relevance and accuracy. 
• Plan and deploy multi-step email sequences as part of structured outbound cadences. Run A/B tests to optimise results.
• Use CRM and sales engagement tools to manage outreach programmes
• Maintain accurate and complete lead data, activity records, call notes and status updates in the CRM
• Monitor and track key metrics and report insights. Making professional outbound and follow up calls to unqualified replies/prospects to generate enquiries and book appointments for BDM’s. 
• Analyse campaign performance to identify optimisation opportunities and implement improvements. 
• Collaborate across teams to identify new leads, outreach opportunities and market segments. 

What You Will Need in the Role of Lead Generation Executive 

• Proven experience in outbound lead generation, sales development or email marketing. 
• Strong experience with CRM’s and sales engagement tools. 
• Data-driven mindset with the ability to analyse performance metrics. 
• Strong written and verbal communication skills
• confident making outbound calls and conducting consultative conversations
• Highly organised, proactive and able to manage multiple campaigns simultaneously.