Brewing the Future with Touchless Technology

Case Study

Client: Audi

Location: Ipswich, Suffolk

Sector: Automotive

Marriott Motor Group is a family run business with over 100 year's experience in the automotive industry. They focus on building long-lasting relationships with customers all over East Anglia – delivering a fantastic level of service that is tailored to each customer. Ipswich Audi is just one of three Audi dealerships we serve within the group.

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Provide a premium refreshment offering

Reduce common touchpoints in the showroom

Create an unforgettable customer experience



Cafétouch 8 bean to cup coffee machine

Borg & Overström B4 water dispenser with foot pedal



Outstanding barista-quality coffee

Improved safety and hygeine 

Same memorable brand experience

A Unique Challenge

Having worked with the Marriott Group for many years, providing refreshments for their state of the art flagship showroom at Audi Ipswich, they approached us with a very unique challenge following the onset of the COVID-19 pandemic in early 2020.

Keen to continue providing the same memorable experience and exceptional levels of service as before the pandemic, but with an increased focus on health and safety, Audi reached out to us for a refreshment solution that would limit physical touchpoints within the showroom with their customers and team.

Vorsprung Durch Technik

No stranger to embracing technology, Audi’s ad slogan ‘Vorsprung Durch Technik’ quite literally means ‘advancement through technology’, Audi Ipswich were one of our first automotive customers to fully embrace touchless refreshment technology. 

We replaced their existing coffee machine with the brand new Cafétouch 8 bean to cup coffee machine. Combining modern aesthetics with unparalleled performance and reliability, the Cafétouch 8 allows users to dispense a wide range of freshly prepared speciality coffees with just a few taps on their smartphone. 

Featuring hard-wearing components and a solid outer casing, the Swiss manufactured Cafétouch 8 is ideal for high-volume commercial environments. Offering over 30 different speciality hot drinks combinations, it is guaranteed to impress even the most discerning coffee drinker. 

We also installed a desktop Borg & Overström B4 water chiller, with an added hands-free foot pedal dispense system. Hydration is really important in a busy showroom, and providing hands-free chilled water ensures the Audi team stay alert and at the top of their game throughout the working day,

Finally, to complete the offering, we supplied a range of single-use accessories that would provide everything the team at Audi needed to prepare the perfect cup of coffee for their customers, safely and hygienically, from disposable paper cups and stirrers to single portion sugar sachets and sweeteners.

Providing Audi continue to purchase our consumables from us they will also receive free maintenance and servicing on all of their machines.

Take a Test Drive

Liquidline understands that the quality of a beverage reflects the quality of a dealership. See for yourself how we can help you to create unforgettable visitor experiences. Speak to our team today to book a demo at one of our nationwide showrooms.

Interested in Partnering with us?

  • Complete refreshment solution with your machine, consumables and servicing all included.
  • An extensive range of machines offering the latest technologies from the world’s most trusted brands. Free delivery, installation & on-site training with all machines.
  • Over 1,000 nation loved consumable available with next day delivery before 3pm and free delivery on orders over £100.
  • Save 50% on Service & Maintenance when you purchase consumables from Liquidline*
  • Full account and project management from day one.

*Selected machines only. Terms & conditions apply.