Cold-brew is being served in many coffee bars in packaged 330 ml bottles and sells for about £3.50 on average. Coffee bar owners say they have been selling the drink for the last four years, but consumption this year has skyrocketed, spurred along by Britain’s rapidly-expanding coffee consumption. Britain’s coffee drinkers are an experimental lot by nature, and keep trying to find new ways to enjoy their coffee in different flavours and formats. Coffee geeks and baristas in particular are fascinated by cold-brew for the nuances in flavour it’s capable of highlighting.
Not everyone is sold on the idea though. Many people are convinced that drinking cold coffee is sheer nonsense. The cold brew method does not use heat and essentially fails to extract the bitter acidic coffee compounds that many coffee drinkers do not (?!) want in their coffee. Cold-brew tend to be juicy and sweet, which might not sit well with the palates of many consumers.