Flavoured water is becoming increasingly popular in the UK, as sales reach a record high. It is becoming the latest way to help quench our thirst and is especially liked by those who do not like the taste of water on its own.
The growing interest in flavoured water has shown that there is clearly a niche market for it, from protein-induced water, to spring and sparkling fruity flavoured water. Statistics show that last year, British supermarket shoppers brought 33.5 million litres of flavoured water and are making it their drink of choice in 2019. Market research also suggests that the flavoured water market will grow an impressive 9.5% from 2017-2023.
There is further interest in flavoured water from growing concerns about sugar consumption and the association with health issues, including diabetes. People are being pushed towards a reduced-sugar or zero sugar drink options replacing fizzy drinks and fruit juice.