A Hole-in-One Coffee Solution for Moor Park Golf Club

Case Study

Client: Moor Park Golf Club

Location: Hertfordshire

Sector: Golf

As one of the most prestigious golf clubs in the country, Moor Park is dedicated to providing an exceptional customer experience for members and visitors. Despite their fantastic reputation, Moor Park still experiences the same operational challenges as any other golf club, with recruitment an ongoing concern. The club’s existing traditional espresso machine was time-consuming and inefficient. Staff required extensive training to operate, which created bottlenecks in service, which resulted in long wait times and inconsistent quality.

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Reduce preparation time

Boost customer experience

Improve profitability



Schaerer Coffee Soul 12 bean to cup machine

2x Marco Jet 6 filter coffee machines

Wave Box 80 water dispenser

Ongoing supply of coffee, syrups & cleaning solutions



Reduced wait times for beverages

Increased profit per cup

Rise in coffee sales

The Star Behind the Bar

Following a comprehensive coffee audit, Liquidline recommended that Moor Park replace their existing 2 groups traditional espresso machine with a more compact and efficient bean-to-cup coffee machine.

The coffee machine of choice was the new Schaer Coffee Soul 12 automatic bean-to-cup coffee machine which has been supplied and installed behind the bar in the clubhouse.

Grinding on demand to preserve the taste of the beans, the Soul 12 then combines espresso with fresh milk prepared with Schaerer’s Best Milk foaming system. With dual bean hoppers, dual powder hoppers, a twin milk system and an optional syrup station, the Schaerer 12 offers members a more comprehensive menu choice, all of which can be prepared with a couple of taps on the guided touchscreen.

With consistently excellent coffee delivered time after time, Moor Park has been able to justify a rise in coffee prices. By adding a Flavour Point syrup station to their Scharer Soul 12, they can also charge an additional fee per cup for added extras.

The new top-quality coffee offering has been a real hit with members, with coffee sales shooting up in the months since the new machine was installed.

High Volume Refreshment Solutions

In addition to operating a successful golf resort, Moor Park is also a thriving meeting, conference and celebration venue. With large volumes of visitors requiring beverages quickly and efficiently, the catering team needed a solution that offered both quality and speed. To remedy this, Liquidline provided two high-capacity Marco Jet 6 Filter Coffee Machines and an above-counter Wave Box 80 that delivers large volumes of chilled and sparkling drinking water for guests.

Interested in Partnering with us?

  • Complete refreshment solution with your machine, consumables and servicing all included.
  • An extensive range of machines offering the latest technologies from the world’s most trusted brands. Free delivery, installation & on-site training with all machines.
  • Over 1,000 nation loved consumable available with next day delivery before 3pm and free delivery on orders over £100.
  • Save 50% on Service & Maintenance when you purchase consumables from Liquidline*
  • Full account and project management from day one.

*Selected machines only. Terms & conditions apply.